Portfolio

A project management tool had a 42% drop-off in the first seven days. Analytics showed most users never completed the second step of onboarding. The problem was not the product -- it was the language. Empty state messages were technical, tooltips were generic, and the first email felt like a system notification rather than a welcome. We rewrote the entire onboarding flow with outcome-focused microcopy, contextual guidance, and an email sequence that anticipated the friction points users actually hit. Seven-day churn dropped 31% in the first month.

A B2B software consultancy had a 90-day average sales cycle. Their existing email nurture had a 9% open rate and no click data worth measuring. We audited the existing sequence, mapped the actual decision stages their buyers went through, and rebuilt a 10-email sequence around those stages. Open rate climbed to 38%. Average sales cycle dropped to 54 days over the following quarter.

A social enterprise in the renewable energy education sector had submitted four grant applications in two years, with no success. Their technical credentials were strong; the narrative was not. We rewrote their case for support, rebuilt the impact measurement section, and aligned the application language to the specific criteria of each funder. Of the next four applications, three were funded. Total awarded: over 280,000 euros.