Eight posts per month that sound like you wrote them
LinkedIn ghostwriting fails when the posts sound generic or when they sound like a different person each month. The first version of this problem is common: posts that could belong to any founder in any industry that talk about resilience, curiosity, and the importance of asking good questions. The second problem is subtler: posts that clearly shift in voice, vocabulary, and rhythm because the ghostwriter is writing what they want to write rather than what the client would actually say.
We start with a voice capture session. We listen to how you speak, what examples you default to, which sentences you finish clearly and which ones trail off because the idea is not fully formed. We note the words you avoid, the level of formality you naturally use, and the specific expertise you draw on most readily.
The monthly retainer produces eight posts. Posts are based on a monthly 30-minute planning call where we discuss the themes, announcements, and ideas you want to address. You review, suggest minor changes, and publish. Over time the calibration tightens and review time typically drops to minutes per post.
- Eight posts per month
- Monthly planning call (30 min)
- Voice capture from existing content and interviews
- Content types: commentary, stories, frameworks, opinions
- Hashtag and formatting recommendations included
- Batch delivery for flexibility in scheduling
- LinkedIn profile headline and summary on request
What LinkedIn authority actually builds
LinkedIn authority is a medium-term investment. Most accounts see meaningful inbound (connection requests with intent, DMs asking about services, speaking invitations) by month three to four. Before that, the primary value is staying consistently visible to your existing network while the algorithm calibrates to your content.
The posts we write are designed to function as standalone arguments, not content marketing in the traditional sense. Each one should be worth reading for a non-follower encountering it for the first time.