Grant applications written to the standards of grant reviewers
Most grant applications fail because they are written from the applicant perspective rather than the reviewer perspective. The applicant writes about what they do, what they have achieved, and why their mission matters. The reviewer reads hundreds of similar documents and is looking for something specific: clear evidence that the applicant understands the funder criteria, can demonstrate past impact in measurable terms, and has a realistic plan to achieve the stated outcomes with the requested funding.
We rewrite grant applications from the reviewer perspective. This means leading with the criteria-matching evidence rather than the organisation background, presenting impact data in the format reviewers find credible (specific metrics, not percentages without denominators), and making the budget narrative tell a story rather than just list costs.
For investor pitch copy, the same principle applies in a different context. An investor deck narrative that reads like a product brochure is reviewing the world from the product side. A deck narrative that reads like a clear investment thesis -- here is the market gap, here is the evidence it is real, here is why this team can capture it, here is what the returns look like -- is reviewing the same information from the side of the person writing the cheque.
We handle grant applications, investor deck narrative, crowdfunding campaign copy, and donor appeal letters. Each has a different tone and structure; all require the same discipline of knowing who is reading and what they need to believe.
- Grant applications (up to 3,000 words)
- Investor deck narrative (all slides)
- Crowdfunding campaign page
- Major donor appeal letters
- Impact measurement section
- Budget narrative
- Case for support document
What we need to write fundraising copy
Fundraising copy is the most brief-intensive of our services. We need your existing funder research, the specific criteria for the grant or investment round you are applying to, your impact data, your financial projections where relevant, and time with your subject matter experts.
For grant applications, we request the application guidelines before confirming a timeline. Some grant applications have requirements that significantly extend the writing time.